Sabina Panayotova is an experienced digital marketer and lecturer, with a Master's in Mass Communication and Political Science from New Bulgarian University. Sabina's expertise lies in social media marketing, content marketing, community building, brand monitoring, and social media ad campaign planning and execution. She has worked with B2C and B2B companies from various industries and has provided digital marketing and employer branding consultations. Sabina has held positions as a senior recruitment marketing specialist at DraftKings Inc. and employer branding manager at SBTech. In her free time, she has founded the Rescue Reading Club and was a Curator & License Holder at TEDxMladostWomen. Sabina is also an active Twitter user, where she shares her thoughts, experiences, and industry insights.