Sabina Ellahi

Sabina Ellahi is a prominent public relations professional and brand strategist currently serving as the UK Head of PR & Communications at Sephora. She took on this role on May 28, 2023, after departing from her position as the Global Head of PR at Charlotte Tilbury Beauty, where she had been responsible for consumer communications since May 2022 .12

Professional Background

Ellahi has over 15 years of experience in the PR sector, working in both New York and London. Her career includes significant roles at various prestigious companies:

• Founder of Sabai Communications, where she develops communication strategies for emerging beauty and lifestyle brands.
• Interim Director of Integrated Communications at Shiseido, managing PR for their Designer Fragrances portfolio.
• Previously held positions at LVMH's Make Up For Ever, EX1 Cosmetics, and several PR agencies representing brands like Dr. Jart and NYX Cosmetics .12

Education

Ellahi holds a Bachelor of Arts in Journalism from the University of Delaware and a Master of Arts in Brands, Communication & Culture from Goldsmiths, University of London, where she graduated with distinction. Her dissertation focused on the influence of social media beauty influencers .12

Skills and Contributions

In her new role at Sephora, Ellahi aims to enhance the brand's presence in the UK market, which has recently seen a renewed interest following Sephora's re-entry into the region. She has expressed enthusiasm about contributing to Sephora's growth and establishing it as a beloved beauty community in the UK .2

Overall, Sabina Ellahi's extensive experience and strategic vision position her as a key player in the beauty industry's public relations landscape.