Sabena Suri

Sabena Suri is a prominent figure in the startup ecosystem, currently serving as an expert at Primary Venture Partners. She has a rich background in entrepreneurship, particularly as the co-founder and Chief Strategy Officer of BOXFOX, an innovative e-commerce gifting company based in Los Angeles.

Professional Background

Co-Founder of BOXFOX:
Suri co-founded BOXFOX, which specializes in personalized gifting solutions for both consumers and corporations. Under her leadership, the company has achieved significant milestones, including being named to the 2019 Forbes 30 Under 30 list in the retail and e-commerce category. BOXFOX has grown from a bootstrap operation to generating annual revenues exceeding $11 million.12 Suri's role involves overseeing long-term growth strategies, managing corporate sales, and enhancing partnerships.1

Expertise in Brand Growth:
At Primary Venture Partners, Suri focuses on developing new revenue streams for early-stage consumer goods and services startups. Her approach includes analyzing current brand positioning, identifying future goals, and crafting actionable plans to achieve them. She emphasizes defining value propositions and differentiating brands in competitive markets.23

Skills and Contributions

Suri's expertise spans various areas including:

• Business and Brand Strategy: Crafting strategies that resonate with target audiences.
• Partnership Development: Sourcing and securing strategic partnerships to enhance business offerings.
• Sales Strategy: Implementing human-centric sales strategies that stand out in crowded marketplaces.2

Educational Background

Suri graduated magna cum laude with a degree in public relations from the University of Southern California (USC). She also participated in a global fellowship program that included a summer internship with Burberry in Hong Kong, further enriching her professional experience.1

Notable Achievements

• Forbes Recognition: Named to Forbes 30 Under 30 for her contributions to retail and e-commerce.
• Innovative Launches: Spearheaded unique initiatives at BOXFOX, such as the world’s first build-your-own gift box feature powered by a sizing algorithm.23

In summary, Sabena Suri combines her entrepreneurial spirit with strategic expertise to foster growth in consumer-facing businesses, making her a valuable asset in the venture capital landscape.