Saad Masri

Saad Masri is a Research Director and Client Officer at Ipsos, a global market research and consulting firm.12 He is based in the United Arab Emirates (UAE) and plays a key role in conducting and managing research projects for the company.5

Professional Experience

Saad Masri has a diverse background in market research and client management:

• Current Role: Research Director and Client Officer at Ipsos in UAE13
• Previous Positions:
  • Research Manager and Key Account Manager at Ipsos5
  • Head Manager (in an unspecified previous role)2

Responsibilities and Expertise

In his current position, Saad Masri is involved in various aspects of market research and client relations:

• Supervising and working with cross-functional teams
• Conducting consumer sentiment studies, such as the Consumer Sentiment Index for the UAE3
• Managing research projects related to brand influence and consumer behavior4
• Contributing to Ipsos reports and surveys, including the 2022 World Cup Survey for UAE1

Professional Network

Saad Masri maintains an active presence on professional networking platforms:

• His LinkedIn profile can be found under the username saad-masri-b8bb866634
• He regularly shares insights and reports from Ipsos on his LinkedIn profile, demonstrating his engagement with industry trends and research findings3

Saad Masri's role at Ipsos positions him as a key figure in market research and client relations in the UAE and potentially the broader Middle East and North Africa (MENA) region, given his involvement in various high-profile studies and reports for the company.