Ryder Ripps

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Ryder Ripps is a conceptual artist and the Creative Director at OKFocus, a digital marketing and design agency based in New York City. Born on July 7, 1986, Ripps has made significant contributions to both the art and digital realms.

Background and Education

Ripps graduated with a Bachelor of Arts from The New School and is an alumnus of City As School, class of 2004. His work spans various mediums, including digital art, music production, and branding.

Career Highlights

Creative Direction at OKFocus: Ripps has led projects for notable clients such as Nike, Red Bull, and Bruno Mars. He was instrumental in the branding of Soylent, an open-source meal replacement drink, from 2013 to 2017.1 2
Collaboration with Artists: He worked closely with Kanye West from 2014 to 2018, contributing to creative projects under West's company, Donda. He also co-produced songs for Miley Cyrus.2 4
Art Exhibitions: Ripps has exhibited his work in prestigious venues, including MoMA PS1 and the Venice Biennale. His first solo exhibition in January 2015 featured large-scale oil paintings derived from social media images, engaging with themes of identity and representation.1 2 5

Artistic Philosophy

Ryder Ripps is known for exploring the intersection of art and technology, often critiquing how social media amplifies narcissism and fear. His projects frequently address contemporary cultural issues and the commodification of personal identity through digital platforms.2 4

Notable Projects

Internet Archeology: A website that reflects on internet culture.
Dump.fm: An online art community he founded.
Music Videos and Album Art: Directed videos and designed album covers for artists like Grimes, James Blake, and Travis Scott.2 3

Ryder Ripps continues to influence both the art world and digital marketing through his innovative approaches and critical perspectives on modern culture.