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Ryann Morrow
Senior Director, Sales Development at Cybrary
Ryann Morrow is the Senior Director of Sales Development at Cybrary, a platform specializing in cybersecurity and IT workforce development. She joined the company in 2019, taking on the challenge of transforming its sales development processes. Initially, she inherited an outsourced team that relied heavily on outbound calls and faced a significant backlog of leads. Morrow's strategic approach involved moving all go-to-market (GTM) operations in-house and implementing data-driven methodologies to enhance efficiency and effectiveness in lead management.1
Under her leadership, Morrow focused on improving key performance indicators and establishing departmental goals. She introduced automation tools and standardized processes within Cybrary's Salesforce instance, which significantly increased the revenue pipeline by 133% in just one month after deployment. This transformation allowed her team to engage leads more effectively and respond to customer needs with greater speed and relevance.12
Morrow emphasizes the importance of speed in business operations, adopting a mantra that "speed is the new currency of business." Her efforts have not only streamlined sales processes but also empowered her team to take a more proactive approach in nurturing leads and driving growth.1
