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    Ryan Wisser

    Director of Programmatic Sales, Americas @ Ericsson Emodo

    Professional Background

    Ryan Wisser is a seasoned professional in the fields of advertising technology and digital media, with an extensive focus on global sales and business development. With a career spanning over a decade, Ryan has made significant contributions in programmatic business development and sales, meticulously crafting strategies that drive growth and innovation. He specializes in various facets of digital marketing, including go-to-market strategies, partnership development, and a profound understanding of mobile, video, and native advertising formats. His expertise extends to branding, customer acquisition, and performance measurement, making him a well-rounded leader in the digital media landscape.

    As the Director of Programmatic Sales for the Americas at Ericsson Emodo, Ryan has played a pivotal role in expanding the company's reach within the programmatic advertising sector. His ability to forge strong relationships with brands, agencies, trading desks, and holding companies sets him apart as a key player in driving sales and business development in the fast-paced advertising technology space. His strategic vision has been instrumental in identifying new opportunities and challenging conventional practices to foster growth and success.

    Education and Achievements

    Ryan's academic background lays a strong foundation for his professional endeavors. He studied International Business and Economics at the prestigious Imperial College London, where he equipped himself with a global perspective and a solid understanding of economic principles. Furthermore, Ryan obtained a Bachelor of Science in Business Administration (BSBA) with a focus on Management and Marketing from Boston University's Questrom School of Business. This educational pedigree has empowered him to navigate complex business environments and contribute meaningfully to every organization he has been part of.

    Throughout his career, Ryan has held various notable positions that have enriched his expertise in the advertising technology sector. He has served as a Director of Sales for the East Coast at Ericsson Emodo, previously leading sales initiatives and mentoring teams to achieve ambitious sales targets. His tenure at Sharethrough saw him ascend through the ranks, from Sales Manager to Director of Business Development, where he honed his skills in managing client relationships and delivering on key performance metrics.

    Achievements

    Ryan Wisser's professional journey is marked by numerous achievements that speak to his dedication and prowess in the field of digital media. His strategic capabilities and proactive approach have garnered him a reputation as a thought leader in programmatic advertising. In addition to his role at Ericsson Emodo, Ryan has also served as an Investor and Advisor to Actual HealthCare Solutions, Inc., bringing his insights to the media and technology space. His prior positions, including Senior Manager at Sharethrough and Account Executive at Tremor Video, solidified his ability to navigate competitive markets and exceed client expectations.

    Ryan believes in the power of innovation and is always eager to challenge the status quo. His adventurous spirit shines through not only in his professional life but also in his leisure activities. He enjoys backcountry skiing, scuba diving, rock climbing, and riding his motorcycle, demonstrating a zest for life and a love for outdoor adventures. Additionally, Ryan pursues another passion—music—actively writing and performing, showcasing his multifaceted talents and creative energy. His diverse interests and achievements make him a unique asset in the advertising technology landscape, continually pushing boundaries and seeking new challenges.

    Related Questions

    How did Ryan Wisser develop his expertise in programmatic business development and sales?
    What strategies has Ryan implemented in his role as Director of Programmatic Sales at Ericsson Emodo?
    How does Ryan Wisser integrate his passion for adventure into his professional life?
    What unique insights has Ryan gained from his roles at various leading advertising technology companies?
    In what ways has Ryan Wisser influenced the advertising technology landscape through his work?
    How did Ryan's education at Imperial College London and Boston University shape his professional trajectory?
    What are some significant partnerships that Ryan Wisser has developed in his career?
    Ryan Wisser
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    Location

    New York, New York, United States