Rutgers University - Newark

E-Commerce/Digital Leader, Americas at Stoli® Group

Real Estate Private Equity
Oversee: Strategy, Finance, Human Resources, and Operations
Across: Leverage Homes, Brick City Capital, Leverage Holdings

Leverage Companies

Chief Strategy Officer

• Advisor to founders and executive team with a focus on strategy, business development, and growth.

Vidrovr

Advisor

• Advisory Board Member to CEO for this non-profit, with a focus on digital, marketing, technology, and membership growth.

Angelwish.org

Board Member

• Lead first digital team in the history of company, driving global digital, technology, and strategy roadmap ownership for portfolio of 12 brands representing $XXX,XXX,XXX in revenue, $X,XXX,XXX digital (annually)
• Head 3 pillar internal structure of tech (outsourced website & app development), commercial, & marketing
• Audit & run RFP process for new agencies, allocating & consolidating marketing efforts amongst all brands; reduced costs by 20% & saved $2M+ annually
• Set KPIs and data goals to increase revenues by 400% & 200% in groups B2B & B2C channels respectively

Stoli® Group

E-Commerce/Digital Leader, Americas

• Owned global P&L for 3 subsidiaries (GetSwift flagship, Delivery Biz Pro, Scheduling+) comprised of 100+ employees with total revenues of $9M (annual); oversaw all personnel outside of CTOs office
• Drove global oversight of Growth, Strategy, Legal, Business Development, Compliance and Partnerships
• Consolidated 3 subsidiary services into single product suite for collective service offering for full spectrum, E2E e-commerce purchase management, last mile fulfillment, & personnel/shift management; increased revenues by 55% from $5M to $9M, while reducing operational expenditures by 22% 
• Drove IPO–led cooperation between internal attorneys & external financial regulators to reconcile escalations

GetSwift

Chief Of Staff

• Advisor to founder on commercial strategy, product, and technology.

Citymixr

• Built all e-commerce efforts from scratch for largest retailer in NJ with over 50 locations & $300M in revenue
• Created website and app to open up e-commerce channel & unlock new business line from 0-1, introducing new
• Oversaw $5M (annual) operation, a team of 20, and relationships with over 30 vendors

Buy-Rite Wine & Liquor Franchise

Head of Operations - Digital & E-Commerce

• Bootstrapped a software company focused on the gamification of referrals for financial advisors (Acquired may 2019).
• Oversaw day-to-day operations of the company, ensuring production and controlled user base growth  by 20% week over week
• Streamlined company processes, improving productivity and profitability by identifying and resolving bottlenecks.

WeAreBD

Co-Founder & CRO

• Signed international and domestic Fortune 500 accounts such as Fox, Rogers Communications, and News Corporation
• Generated monthly run rate of $XXX,XXX over ~ 2 years, due to new business, account management, and client upsell.
• Directed inside sales representatives and managed their quotas.

IRIS.TV

Director of Sales and Business Development

• First business hire. Secured the company’s first 10 clients achieving product market fit.
• Primary strategist for GTM strategy.

Sales Executive

• Negotiated over 100 client agreements and generated over $500,000 in revenue
• Member of global strategy group, tasked with creating and introducing new product lines

Matomy Media Group

Business Development Manager

• Accountable for $500,000 annual P&L
• Managed personnel, infrastructure, and marketing expenditures

Ideal Media Inc

Head Of Operations

• Increased revenue from $5,000 to $30,000 monthly

Assistant Director of Publisher Development

• Streamlined operations for founders during post-acquisition period.

Ryan Pershad