Ryan Martinez is a skilled brand strategist with a strong background in public relations and media relations. With a Bachelor of Arts in Strategic Communications (Advertising and PR) and Public Relations, Advertising, and Applied Communication, both obtained at the University of Minnesota, Ryan has the educational knowledge and practical experience necessary to understand the importance of a well-executed brand strategy. His diverse achievements include serving as a Public Relations Specialist at 3M, a Public Relations Manager at Latitude - Brand Experience Design - Social Enterprise, a Media Relations Specialist at Carmichael Lynch Relate, and a Public Relations and Marketing Coordinator (Digital Marketing) at MacPhail Center for Music.
Ryan's expertise in brand management was enhanced as a Brand Manager - Communications Committee at AdFed Minnesota and a Public Relations Specialist - Strategy/Media Relations at Roepke Public Relations, where he oversaw several communication aspects to monitor a brand's success, ensuring tangible results from single events across the entire brand identity. Ryan's professional experience and passion for creative execution and marketing objectives allow him to build memorable brands by integrating interconnected strategies, including PR, digital marketing, social media, and advertising, into one cohesive brand voice.
Ryan's focus on branding is not solely the creation of a logo; rather, it involves a highly-tuned strategy that encompasses everything from image creation to marketing strategy and public dialogue. Due to the digital and interactive world, brands that fail to create a notable identity risk falling prey to clutter. Therefore, analyzing a brand and creating interactive communication strategies with its consumers, guests or clients is crucial for success in modern retail, experiential, and digital markets.