Ryan Lassi

Ryan Lassi is a prominent entrepreneur and marketing leader, best known as the Co-Founder of Drippy Enterprises, a company specializing in cannabis-infused beverages. He has a diverse professional background, having previously served as the Senior Vice President of Marketing at House of Kibaa and held various roles at notable companies such as Spotify and Red Bull. His expertise spans multiple areas including global partner marketing, music marketing, and experiential marketing.1

Educational Background: Lassi studied Finance and Organizational Behavior at Copenhagen Business School and pursued Business Administration, Finance, Entrepreneurship, and Economics at the University of Oregon's Charles H. Lundquist College of Business.

Drippy Enterprises: Founded in 2022, Drippy Enterprises aims to innovate within the cannabis beverage market with products like Drippy Soda, which combines THC and CBN for a unique consumer experience. The brand distinguishes itself by targeting long-time cannabis consumers rather than the typical health-conscious market.12 Lassi has emphasized the importance of creativity and community in Drippy's branding strategy, aiming to connect with consumers through art and music.23

In addition to his entrepreneurial ventures, Lassi has provided advisory services at Rising Agency and has been involved in building strategic partnerships to enhance Drippy's market presence.2