Ryan Fennelly

Ryan Fennelly is a seasoned market researcher, data scientist, and people analyzer with over eight years of experience in analytics across research initiatives, methods, and industry practice areas. He has been pivotal in guiding clients and helping them uncover the underlying factors that drive consumers and decisions. Ryan's technical skills span SPSS, SAS, Sawtooth, R, and advanced Excel, while his analytic techniques include factor analysis, correlation, regression (linear and multivariate), conjoint analysis, discrete choice, maxDiff, TURF, segmentation, ANOVA, Van Westendorp, Gabor Granger, perceptual mapping, and text analytics. He has excelled in projects across key sectors like CPG/FMCG, retail, technology, financial services, automotive, pharmaceuticals, durables, apparel, and direct marketing.

Ryan earned his M.A. in I/O Psychology from The Chicago School of Professional Psychology and his B.A. in Psychology from Monmouth University. He has worked with top organizations in different capacities, starting as an intern in the Corporate Legal Department at Broadridge and the Human Resources department at the American Society for Clinical Pathology, followed by a stint as a Human Resources Consultant. He then joined Ipsos as a Marketing Science Analyst, rising to the position of Research Manager and Senior Marketing Science Analyst. Ryan currently serves as a Strategy Consultant at IRI Media Solutions.