Ryan Farley

Ryan Farley is the co-founder of LawnStarter, an online platform that connects homeowners with lawn care professionals.16 He is based in Austin, Texas and has been instrumental in building the company since its founding in 2013.45

Key Professional Details::

• Co-founder of LawnStarter, a lawn care marketplace
• Previously served as CMO and head of growth
• Recently transitioned to a role focusing on company strategy and partnerships4
• Participated in Techstars Austin in 201445

Company Achievements:: LawnStarter, under Farley's leadership, has:

• Grown to 318 employees
• Generated $58.6M in revenue
• Expanded to 120 markets in the United States
• Raised over $23M from technology and growth investors3
• Achieved its first annual profit in 2023, with 37% year-over-year revenue growth5

Professional Background:: Farley is known for his expertise in SEO and content strategy, having developed a robust content marketing approach that generated $2 million in traffic value.28 He has been a key figure in transforming the lawn care industry through technology and innovative business strategies.

In December 2024, Farley announced he will be transitioning out as a full-time employee at the end of the year, marking the end of an 11-year journey with LawnStarter.7