Ryan D.

Ryan Duke is the founder of Crossover Culture, a Los Angeles-based company specializing in basketball-centric footwear and apparel. Established in 2018, Crossover Culture aims to innovate within the basketball industry, focusing on both performance and style. The brand's products are available at major retailers like Dick's Sporting Goods and Hibbett Sports, highlighting its growing presence in the market.134

Duke has a background that includes extensive experience in marketing and athlete partnerships. In recent discussions, he has shared insights into how Crossover Culture selects athletes for collaboration and the nature of their partnerships, particularly in light of the evolving landscape due to Name, Image, and Likeness (NIL) agreements.15 Under his leadership, the company has positioned itself to leverage grassroots marketing strategies alongside traditional paid outlets, aiming to create meaningful connections with both athletes and consumers.12