Ryan Bethel

Ryan Bethel, Sr. Account Director & Master Principal Solution Consultant, Oracle Advertising (Oracle Data Cloud) at Oracle

Ryan Bethel is a dedicated team leader with a proven track record of delivering positive results for all stakeholders at Oracle. He has deep expertise with Data Management Platforms (BlueKai), Offline Data Onboarding (OnRamp), 3rd Party Data, Identity, Audience Insights, and online advertising industry trends.1

His roles at Oracle have spanned Strategic Partner Management, Sales and Sales Engineering. Prior to Oracle, Bethel was the Director of Strategic Partnerships at AdReady, where he led sales and support for their white-label solution partners.1

Some of his key accomplishments include:

• Growing yearly partnership revenue to $5M+ while leading a sales team of 5 people
• Closing multi-million dollar, multi-year deals with global brands like American Express and ESPN
• Leading company efforts in launching major partnerships involving complex systems integrations, significant product redesign/enhancements, data security compliancy, customer service infrastructure, and go to market strategy
• Managing key initiatives to enable mobile ad serving through the AdReady platform for ESPN, Pandora, and Yahoo! partnerships
• Developing and leading a training program for partner sales teams, training hundreds of individuals on sales techniques, display advertising, and the AdReady platform1

Prior to AdReady, Bethel worked at Walt Disney Internet Group as a Brand Manager for ESPN & ABC, where he managed ad operations teams for ESPN.com and ABC Digital.1