Ryan Barker

Ryan Barker is an innovative business leader and brand strategist who founded and currently serves as the CEO of BERA (Brand Equity Relationship Assessment).1 He established BERA in January 2014, positioning it as the world's first truly Predictive Brand Tech platform.1

Career Highlights

BERA: As CEO and Founder, Barker leads BERA in providing a SaaS solution that quantifies and predicts the impact of brand on current and long-term business value.1 The company's platform offers real-time brand equity insights across 4,000 brands in over 200 sectors.1

Previous Roles: Before founding BERA, Barker held several notable positions:

• EVP Marketing & Decision Analytics at Vision Critical (2012-2014)1
• SVP Director of Brand Strategy at BrandAsset Consulting/Y&R Brands (2000-2012)1
• Associate Director Strategic Incite Group at BBDO (2003-2004)1

Expertise and Approach

Barker is known for his innovative thinking and business acumen, particularly in brand strategy.1 His approach focuses on:

1. Quantifying brand impact on business value
2. Using AI and predictive analytics for brand management
3. Connecting brand equity to financial performance3

He emphasizes the importance of holistic brand measurement, considering emotional connection, functional benefits, experiential benefits, and brand purpose.3

Education

• Thunderbird School of Global Management (1998-2000)1
• Undergraduate degree (1994-1998, specific institution not mentioned)1

Ryan Barker's work at BERA aims to revolutionize how brands measure, manage, and maximize their customer relationships, providing actionable insights and predictive intelligence to guide brand performance and business value.2