Ruud Schaay

Ruud Schaay is an internationally oriented and experienced senior business professional with extensive management expertise in General Management, Sales, Marketing, and Retail, operating in both B2B and B2C settings. He excels in identifying opportunities and ensuring efficient implementation, leveraging a multicultural business acumen and an entrepreneurial spirit. Characterized as analytical, driven, enthusiastic, and result-driven, Ruud possesses exceptional relationship management, communication, and motivational skills, with a strong focus on professional ethics and integrity. His specialties include Sales, Marketing, B2B, B2C, and Retail, with a specific focus on Consumer Durables, particularly Consumer Electronics. Ruud has held key positions such as Chief Commercial Officer at Toi-Toys International, General Manager and Director roles at Vogel's Products BV, along with leadership positions at Forbo Nederland, Wyers, and Grundig Benelux, among others. His educational background includes a Master's degree from the University of Groningen and studies at Regina Coeli.