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Ruud L.
Laying the foundation for SaaS businesses to scale
Ruud L. is a seasoned professional with a strong background in marketing and sales operations. Transitioning into leadership roles within marketing and sales, Ruud now specializes in advising tech SaaS companies on scaling to the next level. His expertise lies in developing and implementing strategies for new-business acquisition, creating reporting and attribution systems, establishing Total Addressable Markets (TAM) with account scoring, and building forecasting models. Ruud L. holds a Master of Science in Marketing from Vrije Universiteit Amsterdam (VU Amsterdam). His past experiences include roles such as Revenue Operations at Spendesk, Growth Operations at Forto, and owner/consultant at LeadSpot, among others. With a diverse professional journey, Ruud L. has honed his skills in various facets of marketing and sales operations, making him a valuable asset for businesses seeking growth and efficiency.
