Ruth Wassermann

Ruth Wassermann is an accomplished design director and creative leader with a rich background in furniture, homeware, and lifestyle, spanning over two decades.

She demonstrates a remarkable capability in redefining product identities for traditional brands and propelling growth in e-commerce startups, fueled by a keen interest in the impact of lifestyle changes on modern design and consumer behavior.

Currently, Ruth leverages her extensive experience to assist brands and enterprises in crafting robust product strategies and fostering creatively stimulating design initiatives.

Her adeptness in leading diverse cross-functional teams is underpinned by a philosophy that emphasizes a comprehensive design and strategy fusion, cultivated through collaborative team efforts and a playful outlook, resulting in compelling customer offerings.

Ruth possesses expertise in strategically guiding creative vision and is deeply committed to enhancing brand value by adeptly translating emerging trends into captivating collections that deeply resonate with the intended target audience.

She notably steered the creative direction and design efforts of Made.com, contributing to its evolution from a dynamic startup to one of the globe's fastest-growing design labels, overseeing numerous collection launches, the establishment of new product categories, and the introduction of a crowdfunding platform for design.

Ruth's educational background includes a BA Hons in Furniture Design and Technology from London Metropolitan University, along with a Diploma in Viola Performance from ABRSM.

Her professional journey encompasses roles such as Design Director and Product Strategy at Ruth Wassermann Studio, Non-executive Director at EartH (Evolutionary Arts Hackney), Design Director and Head of Design at MADE.COM, Design Director at Ercol Furniture Ltd, and Design Manager at Willis & Gambier.