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Ruth Portacci
Vice President Strategy at Ascension Saint Thomas
Professional Background
Ruth Portacci is an accomplished marketing and strategic planning executive with a distinct expertise in the healthcare sector. Currently serving as the Vice President of Strategy at Ascension Saint Thomas, Ruth has harnessed her extensive professional experience to drive significant growth and marketing strategies that align with the organization's mission of providing quality healthcare. In her role, she focuses on strategic initiatives that enhance patient engagement and streamline operational efficiencies, ensuring that Ascension Saint Thomas remains a leader in the healthcare marketplace.
Prior to her current position, Ruth contributed her expertise as the Principal at Healthcare Strategy Partners, Inc., where she advised healthcare organizations on developing effective strategies that resonate with their patient populations. Her profound understanding of market dynamics and patient needs has empowered numerous healthcare entities to achieve their objectives through innovative marketing solutions.
Ruth also held various key leadership roles at Community Health Systems, where she served as the Senior Director of Strategic Planning and Marketing, contributing to the strategic vision and operational management of the division. Her aptitude for strategic marketing and planning also led her to the role of Regional Director of Marketing, where she successfully enhanced brand awareness across multiple territories, strengthening the organization's market position.
Ruth's early career laid a strong foundation for her future achievements in marketing and public relations within the healthcare industry. Her experience includes serving as the Director of Business Development and Marketing at Western Arizona Regional Medical Center, where she implemented targeted strategies to increase patient acquisition and retention. Additionally, Ruth was the Director of Marketing and Public Relations at Memorial Medical Center, where her strategic communication efforts played a vital role in improving the center's public image and outreach.
Education and Achievements
Ruth Portacci's educational background is rooted in communications, with a Master's degree from New Mexico State University in Communication and a Bachelor's degree in Mass Communications from The University of Texas at El Paso. This solid academic foundation has equipped her with the essential skills needed to thrive in fast-paced environments where communication and strategic thinking are paramount.
Throughout her career, Ruth has been consistently recognized for her leadership abilities and innovative marketing strategies. Her extensive experience in the healthcare sector has not only positioned her as a knowledgeable expert but also as a dedicated advocate for patient-centered care. Ruth's unique blend of creativity and analytical skills has enabled her to develop and execute marketing campaigns that resonate well with diverse audiences, resulting in substantial organizational growth and improved healthcare outcomes.
Achievements
Ruth is well-versed in the evolving landscape of healthcare marketing and brings with her a wealth of experience that highlights her versatility and adaptability. She has an impressive track record of successfully leading cross-functional teams, developing strategic plans aligned with organizational goals, and fostering collaborations that enhance service delivery.
In addition to her roles in healthcare management and marketing, Ruth began her career as a Paralegal at Hicks, Ray and McChristian. This experience provided her with a unique perspective on the intersection of law and marketing, particularly in how regulatory frameworks impact healthcare communications. Furthermore, as a Marketing Assistant at Sierra Medical Center, she honed her marketing skills, learning the intricacies of healthcare marketing from the ground up.
Overall, Ruth Portacci stands out as a transformative leader in the healthcare marketing sector, with a wealth of experience that has significantly impacted the organizations she has worked for. Her academic background and professional journey embody a commitment to excellence and a passion for improving healthcare through effective communication and strategic marketing.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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