Ruth Pitt

Ruth Pitt is a seasoned Commercial Executive with over 25 years of experience in positioning global brands for high growth and enhancing operational scalability for maximum profitability.

With a focus on the luxury retail sector, Ruth has held leadership roles in renowned brands like Michael Kors, Ralph Lauren, Kate Spade New York, Marc Jacobs, Canada Goose, and Casper Sleep, excelling in commercial functions.

She is adept at identifying and rectifying areas of weakness to drive company growth, passionate about transforming organizations, and elevating brands to achieve industry leadership.

Ruth's expertise lies in direct-to-consumer and wholesale channel strategies encompassing sales, marketing, pricing, omnichannel tactics, sales operations, training, and retail merchandising.

Her recent success includes spearheading the development of a global wholesale function at Casper Sleep, resulting in doubled YoY growth over a 3-year period and culminating in a private equity purchase in 2021.

She possesses a holistic understanding of blending wholesale, retail, and e-commerce for synchronized success and is known for her strategic acumen, team leadership, and ability to craft sustainable growth-oriented commercial strategies.

Ruth's specialties comprise brand growth, strategic business planning, P&L management, commercial operations, team leadership, omnichannel strategies, distribution channel optimization, sales strategy, scaling for profitability, strategic roadmaps, global wholesale operations, and merchandise planning.

She pursued her BA in Marketing and Business from Durban University of Technology and has held prominent positions like Senior Vice President - Retail & Wholesale at TUMI and Vice President Global Wholesale at Casper, among others.