Ruth Kenneally

Ruth Kenneally is the Brand Manager at McDonald's Restaurants of Ireland, a position she has held since November 2011, amounting to over 12 years of experience in this role. Based in Clonskeagh, she has been instrumental in developing marketing strategies that resonate with the brand's target audience, emphasizing simple, engaging, and fun creative content.12

Before joining McDonald's, Kenneally worked as a Customer Marketing Executive at Irish Distillers Pernod Ricard, where she gained valuable experience in brand management and marketing.3 Her approach to brand campaigns has been recognized for its effectiveness, particularly in outdoor advertising, where McDonald's campaigns have achieved high recall rates and engagement.1

Kenneally's expertise in brand strategy and her focus on clear messaging have contributed significantly to McDonald's success in the competitive fast-food market in Ireland.