Ruth Hearn

Ruth Hearn is a seasoned professional in the fields of eCommerce and digital marketing, currently serving as the Director of eCommerce Operations at VitalSource since November 2022. Based in Raleigh, North Carolina, she has built a robust career focusing on various aspects of online business management, including SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, and comprehensive marketing strategies.

Professional Background

Ruth's career trajectory includes significant roles that highlight her expertise in eCommerce. Prior to her current position at VitalSource, she held several key roles:

• eCommerce Manager at VitalSource (April 2017 - November 2022)
• eCommerce Omni-Channel Marketing Manager at Graphik Dimensions (May 2016 - April 2017)
• eCommerce Director at Charles & Colvard, Ltd. (February 2016 - May 2016)

Her experience also extends to earlier positions such as eCommerce Operations Manager at C&R Sports Inc., where she was responsible for website design and SEO management.

Skills and Expertise

Ruth Hearn possesses a diverse skill set that includes:

• SEO and SEM: Developing strategies to improve search engine rankings.
• PPC Management: Overseeing paid advertising campaigns to maximize ROI.
• E-commerce Business Management: Managing operations to enhance customer experience and drive sales.
• Marketing Strategy Development: Crafting effective marketing plans tailored to various channels.

Education and Certifications

Ruth holds an Associate’s Degree in Computer Information Systems from Wake Technical Community College and has completed certifications in Google Analytics, including the latest Google Analytics 4 Certification.

Her professional profile suggests a strong capability in both the technical and strategic dimensions of eCommerce, making her a valuable asset in the digital marketplace. For more detailed insights into her career accomplishments, her LinkedIn profile can be accessed under the username "ruth-hearn" .1