Rusty Pickens

Rusty D. Pickens is the Founder and Principal of 580 Strategies, a firm focused on enhancing digital engagement and technology strategies for governments and organizations. With over two decades of experience, he has held significant roles in the U.S. government, notably as the Senior Advisor for Digital Platforms at the U.S. Department of State and as the Acting Director for New Media Technologies at the White House during the Obama Administration. In these capacities, he led initiatives to improve public engagement and user experience through innovative digital platforms, including Whitehouse.gov and various outreach systems.12

Pickens is an enrolled member of the Chickasaw Nation of Oklahoma, which influences his commitment to community service and equality within his company. 580 Strategies is named after the 580 area code, reflecting his roots in Stonewall, Oklahoma, where he first accessed the internet.13 The firm emphasizes a collaborative approach to digital transformation, focusing on long-term success rather than short-term gains. It aims to create inclusive environments that support diversity and community engagement.12

In addition to his work at 580 Strategies, Pickens has been involved in various initiatives to support LGBTQI2S+ visibility in national security and has served on boards for organizations promoting STEM and transgender rights.12