Russell Sheffield

Russell Sheffield: From Trident Studios to SongBits and Trackd

Russell Sheffield is a serial entrepreneur and innovator in the music industry. He is the co-founder of SongBits, a music NFT marketplace that aims to connect artists and fans, and the CEO of Trackd, the world's first social recording studio app.

Early Life and Trident Studios

Sheffield grew up at Trident Studios in London, founded by his father Norman Sheffield. Trident Studios was a renowned recording studio in the 1960s and 70s, where iconic artists like the Beatles, David Bowie, Queen, Elton John, and Frank Zappa recorded some of their most famous albums.17

Entrepreneurial Journey

Sheffield has over 30 years of experience building tech solutions to real-world problems. He has founded several successful companies, including digital agency Tableau, EasyJet payments, and Paythru, the world's first secure mobile payment solution.2

Trackd: Empowering Artists

In 2016, Sheffield founded Trackd, a mobile app that allows musicians to collaborate and share ideas securely. Trackd aims to address the issue of unfair practices in the music industry by enabling artists to earn direct revenues through its unique ChipIn technology.267

SongBits: Connecting Artists and Fans

Building on his experience in the music industry, Sheffield co-founded SongBits in 2021. SongBits is an NFT marketplace that empowers fans to buy shares of songs' streaming rights, allowing them to share in the success of the music they love alongside the artists.145

Sheffield's journey, from growing up in the legendary Trident Studios to founding innovative music tech companies like Trackd and SongBits, demonstrates his passion for democratizing the music industry and bringing artists and fans closer together.13