Russell Potter

Russell Potter is a highly skilled architect and the Director at SODA, Studio of Design & Architecture, known for their innovative and boundary-pushing approach to projects.

Russell approaches each project with fresh ideas, creating designs that provoke and excite, whether it's a liqueur distillery in London, a new hotel concept, a contemporary Soho member's club, or the refurbishment of listed landmarks.

With a passion for materials and attention to detail, SODA collaborates to bring brands to life through beautifully crafted spaces and identities.

Russell Potter's designs are influenced by a wide range of sources, including haute couture, arthouse cinematography, hip-hop, music, art, fashion, and graphics, resulting in a style that is dynamic and responsive to the world around us.

Having studied Architecture at the University of Westminster and the University of Nottingham, Russell brings a strong educational background to his role as a design leader at SODA.