Russell Norris

Russell Norris is a highly results-focused hotelier and industry veteran with extensive experience in developing and managing luxury hotel properties. He has been based in China from 2005 to 2019 and possesses a deep understanding of operations in the luxury sector.

In his role as V.P of Development, Russell specializes in finding projects that align with the luxury brand SLH for branding and management. He is well-versed in project management, luxury FFE, Michelin-star setup and chef hiring, luxury butlering, brand development, senior staff recruitment, and managing large banquets.

With a background in General Management, Russell has opened five luxury hotels in China from pre-setup stages. He has spent six years working with Small Luxury Hotels of the World (SLH) and holds certifications in various areas including Australian RSA, RSG, security operations, emergency CPR, first aid, defibrillator usage, and government clearances such as Baseline, ASIC, and ESC. He is also certified in fire and safety procedures.

Russell's education includes studies in Loss Prevention, Retail Fraud Investigation, Corporate Fraud, Hospitality Management, Corporate Loss Prevention, Crowd Control, Security, and Risk Management from institutions like Canberra Technical College, Noble Park Technical College, Victoria Police Detective School, and ATI Training College Sandgate.

Throughout his career, Russell Norris has held key roles at prominent organizations such as Area General Manager at H. J. Boutique Luxury Hotels, General Manager at Classical Plaza Hotel, Jade Gallery Boutique Luxury Hotel, Blue Apple Nightclub, Downunder Bar & Restaurant, and South Yarra Arms Hotel among others. He has also worked with retail establishments like Myer, David Jones, Mcewens, Reject Shops, and John Barleycorn Hotel Collingwood.