Russ Stoddard

Russ Stoddard is the founder and visionary behind Inspiration Alley, a public art project in Boise, Idaho.1 He is also the founder and president of Oliver Russell, a branding agency with notable clients including the City of Boise, the Smithsonian, and Nature Valley.1

Professional Background

Stoddard has a long-standing interest in using art as a tool for emotional communication and social impact. His experience with public murals dates back to when he commissioned a mural called "The I Love You Man" on his office building about 15-17 years ago.1

Inspiration Alley Project

Stoddard conceived the idea for Inspiration Alley around 2016, but it wasn't until the COVID-19 pandemic that he decided to bring it to fruition.1 The project began in September 2020 with the first installation featuring Colin Kaepernick and Maya Moore.1

Key aspects of the project::

• Collaborates with local artists, particularly the Sector Seventeen collective
• Focuses on showcasing inspirational figures who have taken action based on their values
• Initially highlighted people of color and women
• Plans to expand beyond the original location

Vision and Future Plans

Stoddard sees Inspiration Alley becoming a landmark in Boise, comparable to other beloved sites like the Anne Frank Human Rights Memorial and Freak Alley.1 He has plans to expand the project, including:

• Adding more murals to the Oliver Russell building
• Extending the project down the block by collaborating with other building owners
• Launching a crowdfunding campaign to involve the community in future installations1

Stoddard's LinkedIn profile (username: russstoddard) reveals that he's actively involved in promoting the project and its expansion. In June 2024, he announced plans for a new coworking space named "Inspiration Alley".2 Additionally, in August 2022, he shared news about the first Inspiration Alley mural outside of downtown Boise.3

Through Inspiration Alley, Stoddard aims to contribute to the character of Boise and create a space that celebrates individuals who have made significant impacts through their actions and values.1