Russ Phelps

Russ Phelps is a professional copywriter with extensive experience in creating compelling sales copy and marketing content.1 He has worked with over 600 clients throughout his career, which spans more than 40 years in the industry.2

Expertise and Services

Russ Phelps specializes in writing:

• Sales copy that drives conversions
• Lead generation content
• Persuasive marketing materials
• Storytelling for brands
• Content that proves a company's value proposition1

His approach to copywriting is methodical and strategic. Phelps has developed a powerful 7-step process for creating effective ad copy, which he has refined over his decades of experience.2

Online Presence

Russ Phelps maintains an active online presence across various platforms:

• LinkedIn: His profile can be found under the username "russphelpsusa"1
• Personal Website: http://www.russphelps.net
• WordPress Blog: He maintains a blog where he shares insights about copywriting3
• YouTube: Phelps has created educational videos about copywriting techniques45
• Twitter: He uses the handle @russ_phelps_ and describes himself as "Russ_Phelps_CopyKing"6

Philosophy and Approach

Phelps emphasizes the importance of thorough research and understanding the client's needs. He advocates for a step-by-step approach to copywriting, which includes:

1. Doing thorough homework on the subject matter
2. Developing the audience's desire for the product or service
3. Creating content that effectively champions the client's brand457

Russ Phelps positions himself as a versatile copywriter, capable of producing various types of content including technical, advertorial, and informational pieces for any medium.6