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Russ Armstrong
4x VP Sales - Cofounder - GTM Specialist
Russ Armstrong is a GTM leader, coach, mentor, and storyteller specializing in B2B SaaS, with a focus on finance, operations, and sales & marketing.
His expertise lies in building processes and designs for scaling teams, leveraging strong leadership, technology, and analytics to achieve corporate goals.
Russ's skills include sales, marketing, new business development, sales process design, corporate finance, strategic fundraising, budgeting, cost management, process design, contract negotiations, and growth strategies.
He studied BACS, Finance & Economics at The University of Western Ontario and held key roles such as VP of Sales at Optimy.ai and various positions at RBC Capital Markets, Boast.AI, and Limelight Platform.
Russ has also contributed to organizations like LaunchYU Accelerator, YSpace at York University, and Founder Institute as an Entrepreneur-in-Residence and mentor.
