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    Rupert Morrison

    CEO at Concentra

    Rupert Morrison is the CEO and co-founder of Concentra Analytics, an esteemed analytics firm in the UK recognized for its innovation and growth.

    He is an industry-recognized speaker and author, known for the book 'Data Driven Organization Design' and the creation of OrgVue, a prominent business transformation solution.

    With over 18 years of consulting experience with A.T. Kearney and Concentra, Rupert leverages his expertise to drive business impact through organizational data and analytics.

    Rupert, a native of New Zealand, showcases his diverse interests in rugby, coaching, IronMan triathlons, and writing alongside his professional career.

    His educational background includes an MSc in Economics with a specialization in Micro general equilibrium modelling and game theory from Erasmus University Rotterdam.