Roo Wright

Ruihi "Roo" Wright is an experienced entrepreneur and affiliate marketing expert based in Brisbane, Queensland, Australia. He is the Founder and CEO of Click Profits Limited, a company he led from January 2014 to December 2022.1

Career Highlights

Roo Wright has been involved in affiliate marketing since 2002, gaining considerable experience as an affiliate manager, affiliate, and super affiliate.1 His notable achievements include:

• Super Affiliate Status: Achieved in the iGaming sector, with brands such as Bingoport.co.uk, Diva Bingo, and Live Bingo.1
• Successful Exit: Sold his brands to a publicly listed company in 2014.1
• MITIGATR: Co-founded this company in October 2017, providing fully managed solutions for affiliate compliance management in the iGaming industry.1
• Digital Blue Limited: Served as Managing Director from January 2010 to November 2014, where his strategic planning led to the company's acquisition by Gaming Realms PLC.1

Current Ventures

Roo is currently involved in several projects:

• BoostBox: Launching an AI-powered tool for affiliate marketing.1
• HALAPENO: A new offering that helps iGaming brands find affiliates using social media for player acquisition.1
• Mosaic Swift: Involved in teaching AI best practices.1

Background and Expertise

With over two decades of experience in affiliate marketing, Roo Wright has developed extensive knowledge in:

• Affiliate compliance management
• iGaming industry operations
• Strategic business planning
• Brand positioning
• Online marketing strategy

His LinkedIn profile (username: roowright) showcases his journey in the affiliate marketing space and his ongoing efforts to innovate in the field.123