Rui Túbal

Rui Túbal is an accomplished executive with a robust background in marketing and sales, particularly in the FMCG sector focusing on food and drinks businesses. He has a proven track record in successful brand building, market share growth, and sales profitability in both national and multinational companies. With extensive experience in B2C and B2B dynamics, Rui excels in developing go-to-market strategies across varied channels and countries. He holds a management degree from Universidade Nova de Lisboa, ranked among the Top 20 Financial Times universities.

General management skills possessed by Rui include P&L control, ROI mindset, project management, planning, negotiation, decision-making, critical thinking, analytical ability, problem-solving, stakeholder relationships, team management, and effective intercultural exposure.

In the realm of sales and marketing, Rui Túbal excels in consumer and market insight, competition and market analysis, new business development, new product development and launch, customer marketing, trade marketing, joint category management, and integrated demand planning and sales forecast.

Rui also demonstrates proficient skills in sales strategy, pricing and channel strategy, sales channel customer plans, online sales strategy, omnichannel customer management, retail accounts management, cross-channel promotions, distribution and rotation strategies, sales promotions, sales and field team management, and sales and product training.

Regarding marketing, Rui Túbal is adept at brand positioning and architecture, marketing plans development, ATL and BTL brand strategy definition, airing and media plans negotiation and implementation, managing brand communication including social media presence, special packaging development, sponsorship, third-party agencies and external relations management, and marketing team management.

Throughout his career, Rui has held key positions such as Sales and Logistics Director at Adega Mayor, Key Account Manager (KAM) Iberia at Glanbia, Co-founder and manager at Eco Tuk Tours Lisboa, Key Account Manager (KAM) Off Trade at PrimeDrinks, Brand Manager Over The Counter (OTC) at Johnson & Johnson, Senior Brand Manager at PrimeDrinks, Brand Manager at PrimeDrinks, and Assistant Brand Manager (ABM) at Diageo Portugal.