Rui Barros

Rui Barros is a seasoned executive with over 30 years of experience in the hospitality and real estate sectors. He is the Founder and CEO of RMB Global Services, a company that focuses on providing innovative solutions in the hospitality industry. His career includes significant leadership roles in various organizations, particularly in student housing and co-living spaces.

Career Highlights

• CEO at Yugo (January 2023 - Present): Yugo is a global student housing brand that aims to enhance the overall experience of students during and after their college years, operating over 110 living spaces across nine countries.

• COO at Yugo (January 2022 - January 2023): In this role, Barros was instrumental in the operational management of the brand.

• SVP, Global Hospitality at REEF (July 2021 - February 2022): He oversaw global hospitality operations, contributing to the company's growth in the sector.

• Interim COO at HABITAS (March 2021 - July 2021): Barros led initiatives to create unique hospitality experiences in various locations.

• Co-CEO & COO at Quarters Co-Living (February 2020 - February 2021): He helped manage a co-living brand that operates approximately 3,000 beds across 15 cities.

Barros is also fluent in Portuguese and Spanish, adding to his global business acumen. His educational background includes leadership training from NYU, which complements his extensive practical experience in the hospitality industry.1