Rufus Radcliffe

Former MD Streaming @ ITV. Chair of London Wildlife Trust

Rufus Radcliffe, MD, is a prominent figure in the media industry, currently set to become the Chief Executive Officer of STV Group starting November 1, 2024. He previously held the position of Managing Director of Streaming, Interactive, and Data at ITV until April 2024, where he was instrumental in the strategic development and launch of ITVX, ITV's streaming service, in December 2022.1 2 3

Career Highlights

ITV (2011-2024): Radcliffe spent 13 years at ITV in various executive roles. As Chief Marketing Officer, he oversaw direct-to-consumer activities and led the brand transformation of ITV. He also played a key role in launching BritBox and served as Group Marketing and Research Director.1 2 4
Channel 4 (2002-2011): Before joining ITV, he worked at Channel 4 for nine years, rising to the position of Controller of Marketing. During his tenure, he contributed to the launch of E4 and the channel’s first streaming service, 4OD.1 3 6

Upcoming Role at STV

Radcliffe's appointment as CEO comes as STV aims to enhance its digital-first strategy. He brings extensive experience in both strategic development and operational leadership from his previous roles in major media companies. His vision aligns with STV's goals to strengthen its content offerings and viewer engagement.2 3 7

Personal Background

Radcliffe is an alumnus of the University of Oxford and has cultivated a reputation for driving digital transformation within traditional broadcasting environments.5

In summary, Rufus Radcliffe's career reflects significant achievements in media marketing and digital strategy, positioning him as a key player in the evolution of broadcasting in the UK.