Ruben Ugarte is a prominent Decision Consultant, known for enhancing organizational performance, boosting profitability, and scaling up businesses through better decision-making. He has worked with top executives across five continents, empowering teams to master effective decision-making for long-term success. Ruben's expertise extends to Data Forensic Audits, Decision Performance Audits, Data & Decision Coaching, Data & Decision Training, and Just-In-Time Advisory services. He also delivers keynote speeches in virtual and in-person formats, covering various areas of decision-making and data-driven insights. Ruben Ugarte's impressive professional background includes co-founding Edukaans and Che & Ugarte, serving as Director of Entrepreneurship at SIFE Simon Fraser, and formerly working with Practico Analytics as Decision Consultant and Data Strategist. Ruben also authored the book "Bulletproof Decisions" and runs a popular blog focused on guiding hundreds of thousands of readers in making better decisions.