Ruben Rojas

Ruben Rojas is a multifaceted artist, activist, and entrepreneur based in Los Angeles. He is the co-founder and Chief Creative Officer of Beautify Earth, a non-profit organization that focuses on empowering artists and instilling community pride in neglected areas through public art projects.4

As an artist and muralist, Rojas's mission is to ignite creativity and inspire others to see the world through the lens of love.25 His artistic work often incorporates his signature message of "Live Through Love," which he uses to create global change and empower communities.6

Career Journey

Rojas's path to becoming an artist was not straightforward. He initially pursued a career in medicine, aiming to become an orthopedic surgeon. However, he left that path to enter the real estate industry, where he experienced both success and significant setbacks, including bankruptcy.1 These experiences ultimately led him to discover his true calling as an artist and activist.

Artistic Impact

Ruben Rojas uses the urban landscape as his canvas to spread his message of love and creativity.3 His work extends beyond murals to include:

• Poetry: He published his first book titled "Live Through Love"
• Design: Creating various art pieces and products
• Public speaking: Sharing his message and experiences
• Entrepreneurship: Running his own brand and co-founding Beautify Earth

Beautify Earth

As the Chief Creative Officer and co-founder of Beautify Earth, Rojas has been instrumental in the organization's mission to create public and private art projects.3 The non-profit has been active for over 5 years, working to beautify the planet through passion and dedication.7

Ruben Rojas continues to use his art and platform to inspire others, challenge societal norms around masculinity and love, and make a positive impact on communities through his creative work and activism.