Rubén González

Rubén González is a seasoned communications, business, and management professional with a diverse background in the football industry.

With over 15 years of experience, Rubén has worked with prestigious organizations like Atlético de Madrid, LaLiga, Kyōkan Group, and Real Zaragoza, gaining a 4x4 professional perspective.

His international exposure spans Europe, the USA, South America, Africa, and Asia, where he has fluency in 3 languages.

Rubén is known for his leadership skills in fostering high-performance cultures, team-building, and people development, exemplified by his role in establishing the LaLiga Global Network from the ground up.

He boasts of an extensive network in the football industry, having forged numerous relationships with leagues, clubs, coaches, players, and agents.

Rubén has a proven track record in negotiations, securing partnerships with leagues, federations, academies, and commercial deals across continents.

In Japan, he closed contracts with HIS & Sony Bank and partnered with Yahoo for media, collaborating with key stakeholders like DAZN, Wowow, Canon, and Rakuten.

His personal traits include loyalty, commitment, motivation, passion, integrity, and value-driven decision-making, while also valuing honest opinions over acquiescence.

Rubén González has held positions such as Deputy Director - Global Brand & Communications at Real Zaragoza, CEO at Kyōkan Group, Japan Delegate at LaLiga, Africa Manager at LaLiga, and various PR roles in esteemed organizations.