Ruben Farrus

Ruben Farrus is a seasoned professional in the virtual reality and game development industry. He is the Co-Founder and Studio Head of Casa Rara Studio Inc., a Montreal-based virtual reality studio he established with Tali Goldstein.124

Professional Background

• Current Role: Senior Producer at Artist Arcade
• Previous Positions:
  • Creative Director at Casa Rara Studio Inc. (since October 2016)
  • Creative Director at Minority Media
  • Game Designer3

Virtual Reality Work

Farrus and Casa Rara are known for creating innovative VR experiences that aim to:

• Attract wide audiences
• Have a positive societal impact
• Explore human stories typically found in mainstream media2

Notable Projects

Casa Rara is currently working on two projects with the National Film Board of Canada:

1. Museum of Symmetry: Described by Farrus as "like Alice in Wonderland in VR", created in collaboration with illustrator Paloma Dawkins1
2. Westwind: A post-apocalyptic virtual reality film by Jeff Barnaby1

Farrus is also critical about the current state of virtual reality, noting that while companies like Google, Samsung, and Oculus Rift are investing in the technology, VR has not yet reached mainstream adoption due to high costs and limited content.1