Ruari Skelton

Ruari Skelton is a UK-based international researcher with extensive experience in various research approaches and industry practices.

Ruari excels in market and opportunity sizing, marketing proposition development, product strategy, product design, business case development, customer and product experience, brand stretch, marketing communications, publishing, editorial content, sponsorship, and event evaluation.

With a wide array of experience, Ruari utilizes qualitative methods such as ethnography, co-creation, usability, online communities, social media, accompanied shopping, mystery shopping, traditional focus groups, and depths.

Furthermore, Ruari leverages quantitative methods including market sizing studies, omnibus studies, concept tests, conjoint analysis, data analytics, and more.

Ruari Skelton is increasingly exploring multi-source and hybrid insight approaches, integrating Behavioral Science principles in research, and developing interactive ways of delivering insights.