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Royston Boon
Senior Manager, Branding & Strategic Manager at OSIM International Pte Ltd
Royston Law Tian Boon, often referred to as Royston Boon, is a seasoned professional in branding and strategic marketing. He currently serves as the Head of Product Strategy at OSIM International Pte Ltd, a leading brand in the wellness and lifestyle industry. His career at OSIM spans several roles, including Senior Manager and Manager in Branding & Strategic Marketing, where he has been instrumental in developing innovative product positioning and go-to-market strategies.1
Royston's experience includes managing creative agencies for holistic product launch campaigns, collaborating with celebrities like JJ Lin and Andy Lau, and overseeing regional branding and marketing budgets. He has also worked on co-branding campaigns with brands such as Disney and Sundown Marathon.1 His educational background includes a Bachelor of Science in Biomedical Science from the National University of Singapore and a Master of Science in Management from the same institution. Additionally, he holds a CEMS Master of International Management from the London School of Economics and HEC Paris.1
Royston is known for his strategic thinking, adaptability, and strong work ethics, making him a valuable asset in the B2C retail sector. His LinkedIn profile highlights his growth mindset and ability to lead successful branding initiatives across multiple markets.1
