Roy Ying

Roy Ying is a Senior Lecturer in the Department of Marketing at The Hang Seng University of Hong Kong.13 He holds the position of Programme Director for the BBA-Marketing program at the university.2 Roy has over 20 years of experience in corporate communications, public affairs, CSR, and event management.

In terms of his educational background, Roy obtained a B.Comm. degree in 1994.3 He is currently pursuing further academic achievements, as evidenced by his recent win of the AM2024 Doctoral Colloquium Best Paper award, sponsored by the Marketing Trust.5

At The Hang Seng University of Hong Kong, Roy is involved in teaching and research activities related to marketing. His contact information at the university includes a telephone number (3963 5612) and an email address (royying@hsu.edu.hk).3

Beyond his academic role, Roy is also engaged with professional organizations. He serves as the Co-chairperson of the Advocacy and Policy Research Committee for the Hong Kong Institute of Human Resource Management (HKIHRM).2 This involvement suggests his interest and expertise extend to human resource management in addition to marketing.

Roy appears to be committed to education and the development of Hong Kong's future through knowledge dissemination.4 He has experience teaching marketing, International Baccalaureate, A Level, and IGCSE curricula6, indicating a broad range of educational expertise.