Roy Yanai

Roy Yanai is the Vice President of Product Management at AppsFlyer, a mobile attribution platform that helps marketers measure campaign performance. He has been with the company for seven years and has progressed through various roles, starting as a Product Manager and advancing to Senior Product Manager and Director before becoming VP in March 2023.13

Based in Tel Aviv, Yanai has been actively involved in discussions surrounding mobile marketing, particularly in the context of privacy changes such as Apple's App Tracking Transparency (ATT) policy and its implications for the advertising industry. He emphasizes the importance of adapting to these changes and has been instrumental in AppsFlyer's integration with the Android Privacy Sandbox, aiming to prepare the mobile ad industry for potential shifts similar to those experienced with ATT.12

Yanai's expertise lies in product management and mobile marketing, where he focuses on optimizing user engagement and attribution strategies in a rapidly evolving digital landscape.45