Roy Massey

Roy Massey is a seasoned professional with over a decade of experience in the field of Programmatic. His career kicked off with entrepreneurial ventures, focusing on establishing trading desk operations and transitioning from conventional media buying to more streamlined automated processes. Currently, he holds a pivotal role overseeing programmatic functions in Los Angeles for a top global agency, catering to prominent national and international brands.

Roy's educational background includes an Associate of Arts in Finance from Southwestern Community College and a Bachelor of Arts in Economics from San Diego State University.

Throughout his career, Roy has held various key positions such as Sr. Director of Programmatic at Dentsu, Sr. Director of Client Results at Amnet Programmatic Experts for Dentsu Aegis Network, Director of Programmatic at AUDIENCEX, Sr. Programmatic Media Buyer at AUDIENCEX, Digital Media Manager at PMI 5 Media Inc, Demand Manager at RGM Group, Advertising Operations at RGM Group, Community Admin at JustLuxe.com, and Sales/Customer Service at PVC Inc.