Roy Harmon

Experienced marketing leader with expertise in multichannel marketing strategies

Roy Harmon is an experienced marketing leader who currently serves as the Chief Marketing Officer (CMO) at LeadPost, a position he has held since June 2022.1 With over a decade of professional experience in marketing, Roy has demonstrated a strong track record of driving growth and improving performance for various companies.

Career Highlights

LeadPost: As CMO at LeadPost, Roy is focused on helping businesses identify website visitors and convert them into leads.2 LeadPost has been recognized as a category leader by Gartner, with Roy emphasizing the company's ability to maximize ROI compared to other marketing solutions.3

Previous Roles: Before joining LeadPost, Roy held several notable positions:

Content Marketing Consultant at Raindance (April 2020 - June 2022)
Inbound Marketing Manager at TestGorilla (July 2020 - August 2021)
Editor-in-Chief at Advertoscope (January 2018 - December 2020)
Senior Digital Strategist at DX Marketing (February 2019 - April 2020)
Marketing Content Manager at Fusion Web Clinic (May 2017 - February 2019)

Expertise and Achievements

Roy has demonstrated expertise in various areas of marketing:

Multichannel marketing strategies
Content marketing and inbound marketing
Digital advertising
Social media management
Lead generation

Some of his notable achievements include:

Increasing unique visitors by 5,216.94% and free trial sign-ups by 5,533.33% at TestGorilla1
Developing a strategy that increased Annual Recurring Revenue (ARR) from $1.2M to $4.1M in one year at Fusion Web Clinic1
Managing $1.5 million in annual ad spend and increasing goal completions by 71.86% at Chumney & Associates1

Roy Harmon's LinkedIn username is royleads, and he is based in Anderson, South Carolina, United States.1

Experience

CMO at LeadPost (June 2022 - Present)

Content Marketing Consultant at Raindance (April 2020 - June 2022), Inbound Marketing Manager at TestGorilla (July 2020 - August 2021), Editor-in-Chief at Advertoscope (January 2018 - December 2020), Senior Digital Strategist at DX Marketing (February 2019 - April 2020), Marketing Content Manager at Fusion Web Clinic (May 2017 - February 2019), Digital Advertising Specialist at Chumney & Associates (January 2016 - May 2017), Social Media Manager, Digital Marketing at National Rifle Association (April 2015 - January 2016), Regional Digital Coordinator at Social Media Manager (August 2014 - April 2015), Digital Strategy Consultant (August 2010 - August 2014)

Education

BA, Political Science from University of Mississippi (2006 - 2009), BA, Philosophy from University of Mississippi (2006 - 2009), JD from University of South Carolina (2010 - 2013)