Roy Baharav

Roy Baharav is the CEO and Co-Founder of Hi Auto, a company that specializes in developing conversational AI platforms tailored for noisy environments, particularly focusing on drive-thru systems for quick-service restaurants (QSRs). Under his leadership since 2019, Hi Auto has created a system that utilizes natural language processing to automate order-taking, enhance customer interactions, and improve operational efficiency in challenging acoustic settings like drive-thrus, which are often disrupted by engine noise and other ambient sounds.12

Professional Background

• Education: Roy Baharav holds a Bachelor of Science degree in Electronics Engineering and an MBA with a specialization in Finance, both from Tel Aviv University.1

• Previous Experience:

  • Google (2013-2019): He held several key roles including Head of Product for Merchant Monetization and Paid Services, where he led initiatives to enhance revenue through improved product design and audience targeting strategies.1
  • SeamBI (2006-2013): Co-founded this company focused on dynamic product placement technology, which allowed content creators to integrate brands into pre-produced media.1
  • SleepRate (2012-2022): Served as a board member for this sleep analysis company.1
  • Israeli Intelligent Corps (1998-2005): Held various positions including Head of Department, where he was responsible for advanced communication systems research and development.1

Current Role at Hi Auto

At Hi Auto, Baharav's vision is to leverage AI technology to transform the customer experience in the fast-food industry by automating greetings, order-taking, recommendations, and upselling. This innovation aims to not only enhance customer satisfaction but also reduce operational costs for restaurants.23

Baharav's extensive background in technology and product management positions him as a significant figure in the advancement of AI applications within the food service sector.