Durham College

VP Business Development  at Hudson's Bay

Whitby, Ontario, Canada

Hudson's Bay

VP Business Development

Hudson's Bay Company

VP/DMM

Manage a portfolio of $120MM in annual volume, including but not limited to, the Hudson’s Bay Company Heritage brand.

Provide effective leadership and coaching to a team of 6 direct reports in Toronto and New York City; providing effective feedback as required to ensure the high quality and consistent service.

Prepare weekly, quarterly and annual financial analysis and forecasts; paying close attention to detail to ensure accurate and up-to-date information.

Identify potential growth opportunities and conduct thorough risk assessments in assortments while developing effective contingency plans.

Effectively manage sales and margins while controlling inventory levels; maintaining a solid knowledge of various product lines and high level of organization.

Foster strong professional relationships with a variety of vendors; demonstrating a strong customer focus and providing high quality service.

Develop successful marketing strategies through effective team leadership; ensuring seamless execution that delivers results.

Handle the development and execution of the division product strategies to achieve financial objectives by maximizing sales and profitability.

Establish and ensure a pipeline of new trends, brands and products to meet the needs of consumers and market.

Senior Director

Senior Business Manager

Developed key merchandise strategies to deliver sales and gross margin goals through focused merchandise assortments, marketing, price strategies and merchandise management.

Managed the ongoing OTB process through forecasting sales, markdowns, profit and inventory management.

Negotiated and collected vendor allowances and marketing coop under nuances of .com business; executing appropriate merchandise strategies for various retail channels.

Planned and approved all advertising, promotional strategies and marketing initiatives; partnering with the visual team by providing in store set up direction and signage requirements.

Buyer

Operated multiple restaurants/night clubs accommodating 300+ patrons and managed various special events for up to 500 attendees.

Managed total restaurant operation in areas of staff management, customer relations, vendor relations, budgets, inventory control and purchasing.

Oversaw the onboarding process including recruitment, training initiatives, performance evaluations, as well as disciplinary action when required.

Handled weekly inventory and vendor relations to ensure the timely and cost-effective purchasing of all categories.

Managed a team of employees through implementation of in-house training and incentive plans, resulting in increased productivity levels and employee satisfaction.

Held P&L accountability; managed sales analysis, forecasting and reporting activities and prepared sales budgets, consistently meeting a weekly sales volume of $75,000.

Roxanne Serra