Roxanna Maynard

Roxanna Maynard is an experienced Strategic Business Analyst, Product Owner, Transformation Lead, Business and/or Functional Architect with over 15 years of professional retail technology experience.

She has a diverse background having worked with B2C, B2B, and Telco clients, focusing on various technologies including ecommerce, mobile apps, OMS, PIM, CRM, CMS, OMS, ERP, and front and backend system re-platforming.

Roxanna excels in Strategic Planning and Consulting, Process Modeling, Requirements Engineering, Gap Analysis, Risk Management, Business & Data Architecture, RFI and RFP Creation and Distribution, Personalization and Digital Merchandising Strategy, SEO Optimization, User Stories, Acceptance Criteria, Campaign Management, and a variety of methodologies and frameworks such as Agile, Scrum, Waterfall, TDD, BDD, TOGAF, Zachman Framework, OMG Motivation Model, and Business Model Canvas.

Her specialties include platforms like Hybris, SalesForce Commerce Cloud (SFCC), Magento 1 and 2, Shopify, Oracle Web Commerce, WooCommerce, as well as tools such as Sketch, Adobe Premier, Adobe Target, Adobe XD, Google Analytics, New Relic, and project management tools like Atlassian JIRA, Confluence, Trello, and more.

Roxanna Maynard studied HND, Media (Moving Image) at the University of West London, and has held notable positions such as Director at Agility Alchemist Limited, Business Analyst at JTI (Japan Tobacco International), Lead Business Analyst / Functional Architect at BORN Group, and other significant roles at various esteemed organizations in the industry.