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Roxana Acim
Marketing Strategist - Doer - Believer in Magic
Professional Background
Roxana Acim is a dedicated marketing professional who has made significant strides in the marketing industry over the years. Her career is defined by her results-driven approach and a deep passion for building lasting customer relationships. With a commitment to continuous learning and development, Roxana has effectively navigated her career through various marketing positions that have enabled her to foster strong connection networks within the industry and beyond.
Currently serving as the Marketing Campaign Manager at Edenred Romania, Roxana is instrumental in driving marketing strategies that not only meet but exceed client expectations. Her role involves creating and implementing innovative campaigns that resonate with target audiences and enhance customer engagement. Her experience at Edenred further solidifies her skill set, allowing her to bridge gaps between technology and marketing seamlessly.
Prior to her current role, Roxana held several key positions that contributed to her impressive career trajectory. As a Group Account Director at Spoon Media SRL, she led teams in managing comprehensive marketing campaigns, focusing on client satisfaction and results. Her role as an Account Director at The Hub Partners allowed her to delve deeper into client relationships, where she cultivated strategies tailored to each client's unique needs.
Roxana's journey also includes experience as a Global Travel Retail Account Manager at Geometry Global, where she managed marketing efforts on a global scale. Her work demanded detailed market analysis and a keen understanding of consumer behavior in diverse environments. Additionally, she contributed to the success of MERCURY 360 as an Account Manager, where she implemented targeted marketing strategies.
Her early career started at Lemonade Advertising as an Account Executive, where she gained valuable experience in managing client accounts and ensuring that marketing initiatives aligned with client goals. This foundational knowledge has played a pivotal role in her current marketing expertise.
Education and Achievements
Roxana Acim's educational background establishes a strong foundation for her thriving career in marketing. She pursued her studies in Marketing and Digital Strategy at the prestigious Oxford College of Marketing, equipping her with the latest techniques and tools necessary for effective marketing in the digital age. The knowledge gained during her time at Oxford has proven invaluable, enabling her to develop innovative strategies that incorporate digital marketing trends to reach the audience effectively.
Additionally, Roxana studied Banking, Corporate, Finance, and Securities Law at Universitatea „Titu Maiorescu”, which contributes a layer of financial acumen and legal understanding to her marketing strategies. This diverse knowledge base allows her to create marketing campaigns that are not only compelling but also strategically sound from a financial perspective.
Furthermore, Roxana pursued studies in a field related to FILS at Universitatea Politehnica Bucuresti, which enhances her technical understanding of marketing-related technologies and tools. Her multidisciplinary educational background allows her to approach challenges from multiple angles, ensuring that she remains adaptable and innovative in a rapidly changing marketing landscape.
Achievements
Throughout her career, Roxana has demonstrated an outstanding ability to drive results and foster positive customer relationships. Her work has consistently led to increased client satisfaction and loyalty, reflecting her commitment to excellence in marketing. She has participated in various marketing campaigns that yielded significant returns on investment for her clients, showcasing her expertise in campaign management and execution.
One of Roxana's notable achievements includes her leadership role in a large-scale marketing campaign while at Edenred Romania, where her strategic planning and execution resulted in a remarkable increase in customer engagement and retention. Her ability to navigate complex marketing challenges and deliver measurable outcomes underscores her status as a go-to marketing leader in the Romanian market.
Roxana's passion for continuous learning from a diverse array of stakeholders is another hallmark of her success. By actively engaging with colleagues, customers, and suppliers, Roxana fosters a collaborative environment in which innovative ideas can flourish. Her leadership style encourages team collaboration, professional development, and a commitment to shared goals, making her an invaluable asset to any organization.
tags':['Marketing','Customer Relationships','Digital Strategy','Edenred','Spoon Media','The Hub Partners','Geometry Global','Mercury 360','Lemonade Advertising','Oxford College of Marketing','Banking Law','Corporate Law','Corporate Finance'],
questions':['How did Roxana Acim develop her expertise in digital marketing strategy?','What inspired Roxana Acim to pursue a career in marketing?','In what ways does Roxana Acim incorporate customer feedback into her marketing campaigns?','How has Roxana Acim leveraged her legal education in her marketing career?','What are some of the most significant challenges Roxana Acim has faced in her marketing roles, and how did she overcome them?']} ियर। 78% increase
Overall Engagement
40% increase in overall customer engagement
Highly Commended Marketing Team
Recognized by peers for outstanding team leadership
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.