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Rossana Li
Site Merchandising/Digital Operations, Business Management and Marketing Strategist
Professional Background
Rossana Li is a distinguished professional with a rich background in marketing and e-commerce. She currently serves as the Associate Director and Sr. Manager II in Site Merchandising at Walmart eCommerce, where she has made significant contributions to enhancing the company's online retail strategies. Rossana's career has been marked by her ability to lead, strategize, and optimize marketing initiatives across various platforms, particularly in the highly competitive e-commerce space.
Prior to her current role, Rossana held several key positions within Walmart eCommerce, ranging from Performance Marketing and SEO/Site Merch Strategy to managing Site Personalization for the Entertainment Division. Her diverse experience equips her with a comprehensive understanding of digital marketing and online consumer behavior, allowing her to effectively drive business growth and customer engagement.
Rossana's journey in e-commerce began with her role as an E-Commerce Merchandise Manager at Beau-coup Favors, where she developed her foundation in digital retail and merchandise operations. Her proficiency in SEO and site merchandising has been pivotal in her career, leading to numerous promotions and responsibilities in rapidly growing companies. She has demonstrated a keen ability to analyze market trends and consumer needs, which has propelled successful marketing strategies throughout her career.
Education and Achievements
Rossana holds an impressive academic background, having earned her Master of Business Administration (MBA) with a focus on Entrepreneurship and Marketing from UCLA Anderson School of Management. This advanced education has undoubtedly played a crucial role in shaping her analytical skills and strategic mindset, enabling her to thrive in the fast-paced world of e-commerce.
Her undergraduate degree—a Bachelor of Science in Marketing and International Business from NYU Stern School of Business—provided her with a strong foundation in consumer behavior, branding, and international market strategies. In addition to her formal education in business, Rossana has enriched her understanding of global markets by studying Chinese Mandarin at Beijing Language and Culture University. This skill not only enhances her professional value but also complements her desire to bridge cultural gaps in business environments.
Rossana's dedication to her profession is also evident through her early career roles. Her tenure at Nordstrom, where she served as a Business Strategist in the Leadership Rotational Program, allowed her to hone her skills in strategy and consumer insights. This experience was complemented by her work as an MBA Intern focused on Strategy & Consumer Insights at Nordstrom, showcasing her ability to apply academic theories in practical, real-world business scenarios.
In addition to her roles at Walmart and Nordstrom, Rossana has held a variety of positions that have solidified her reputation as a marketing expert. Her early career included significant roles such as the Assistant Merchant at bebe stores and the Merchandise Assistant for Fragrances at DFS, where she gained invaluable experience in product merchandising and inventory management. These experiences laid the groundwork for her future success in site merchandising and digital operations.
Notable Achievements
Rossana Li’s career is characterized by a series of notable achievements that highlight her expertise and innovative approach in marketing. Her leadership in site merchandising at Walmart eCommerce has led to improved user experiences and increased online sales. By integrating performance marketing strategies and advancing site personalization efforts, she has significantly contributed to the company's digital transformation efforts.
Throughout her career, Rossana has been recognized for her strategic thinking and problem-solving abilities, often leading cross-functional teams to achieve shared goals. Her adeptness in performance marketing and understanding of SEO is evident in her previous role as Lead, SEO/Site Merch Strategy, where she successfully enhanced website visibility and traffic.
Moreover, Rossana has a proven track record of consulting for various organizations, using her keen insights and analytical skills to drive business growth. Through these consulting opportunities, she has been able to share her extensive knowledge in digital marketing strategies and operational efficiencies with startups and established businesses alike.
As an advocate for continuous learning and professional development, Rossana actively seeks opportunities to expand her skill set and stay ahead of industry trends. She strives to leverage her vast experiences, educational background, and passion for marketing to inspire and lead the next generation of marketers in the e-commerce landscape.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.