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Ross Wingo
Digital Media Strategy | Marketing MBA | Girl Dad
Professional Background
Ross Wingo is a dynamic professional whose journey in the realm of digital media has been both rewarding and unexpected. Initially a liberal arts enthusiast, he has seamlessly transitioned into diverse roles that leverage his strategic thinking and creativity. Ross boasts extensive ‘agency side’ experience in various areas such as search, social media, programmatic advertising, and traditional creative approaches. This holistic skill set has enabled him to adapt and thrive within the ever-evolving landscape of digital marketing.
Currently, Ross is embracing an exciting opportunity at Carlberg Branding & Advertising, a Texas-based agency renowned for its rich legacy and commitment to innovative advertising solutions. His role as Media Director involves overseeing media strategies that align with client objectives and drive impactful results. With a keen eye for detail and a collaborative approach, he is integral to crafting tailored strategies that enhance brand visibility and engagement in the digital space.
Education and Achievements
Ross Wingo's educational background is as multifaceted as his professional experience. He earned a Bachelor's degree with a remarkable triple major in Economics, Public Policy, and Spanish from Southern Methodist University. This comprehensive education laid a firm foundation for his analytical and communication skills, essential in his later career in digital media.
In pursuit of expanding his creative abilities, Ross went on to complete a Certificate in Graphic Design through the SMU Continuing & Professional Education program. This additional credential enables him to blend creative design principles with strategic media planning, enhancing campaign effectiveness.
Furthering his education, Ross obtained a Master of Business Administration (MBA) with a focus on Marketing from the Naveen Jindal School of Management at UT Dallas. This advanced degree equips him with insights into consumer behavior, market trends, and strategic brand management, proving invaluable in his various roles throughout his career. Additionally, Ross has pursued language studies, enriching his cultural perspective. Notably, he studied Arabic at the University of Jordan and delved into Spanish and Iberian Studies at Fundación José Ortega y Gasset. These experiences not only highlight his passion for learning but also his commitment to understanding diverse cultures, a crucial aspect of modern-day marketing.
Notable Career Opportunities
The breadth of Ross’s career is impressive, having held various roles that reveal his versatility and expertise in the digital marketing field. He has served as a Digital Media Consultant at French Toast Marketing, where he provided insights and strategies to elevate client campaigns. His tenure as Associate Director of Digital Strategy at Media.Monks further solidified his capabilities in leading comprehensive digital initiatives that resonate with target audiences.
Moreover, his positions at RUNNER Agency as a Digital Media Strategist and at LOCALiQ, part of the USA TODAY NETWORK, highlight his ability to excel in high-pressure environments while navigating the complexities of digital marketing. These roles involved developing cutting-edge media strategies that ensure clients achieve their objectives through engaging content and data-driven decision-making. Ross began his career as a Copywriter and Lead Generation Project Manager at Call Box (CI), where he honed his writing skills and learned the importance of compelling narratives in marketing.
In addition to these roles, Ross served as a Field Development Manager at Autism Speaks, showcasing his commitment to social causes and leveraging his marketing expertise for impactful initiatives. This unique perspective allows him to approach digital marketing with a heart, aligning business objectives with meaningful storytelling that resonates with audiences.
Achievements
Ross Wingo's career is marked by a series of remarkable achievements across his various roles. His ability to connect with audiences through strategic media initiatives has consistently led to increased brand awareness and engagement for his clients. From leveraging cutting-edge technology to adopting innovative creative strategies, Ross has played a pivotal role in driving successful marketing campaigns.
Notably, his work in digital media consulting has helped numerous enterprises optimize their online strategies, resulting in measurable growth and enhanced digital presence. His efforts in leading teams, developing comprehensive strategies, and navigating the complexities of consumer behavior have positioned him as a thought leader in the field of digital media.
In summary, Ross Wingo exemplifies a unique blend of liberal arts and digital marketing prowess. His relentless pursuit of knowledge, coupled with a rich tapestry of professional experiences, has made him a valuable asset in the modern digital landscape. Ross’s journey illustrates the power of adaptability and continuous learning in achieving success. He continues to be a beacon of creativity and strategic thought, driving effective media planning and execution at Carlberg Branding & Advertising and beyond.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
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Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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